I was just looking at an article that talked about how In n Out Burger doesn't want to be McDonald's. Of course, this article spoke about it from a businesses standpoint. McDonald's is a global chain, and In n Out isn't quite as big.
I recall the buzz in my area when In n Out came to town. Everybody was talking about how much better they were than all of the other fast food burger joints. None of them compare to it. Personally, my burger of choice when I'm in the mood is Nations. They keep it simple.
And, the same can be said about In n Out. That's the difference. You see, in addition to generally using cheaper ingredients, places like McDonald's, Jack In The Box and Burger King actually try to be all things to everybody and have gone beyond burgers. And their food is lousy and unhealthy.
I'm not going to sit here and tell you that In n Out Burger is some bastion of healthy food. They are not. But, they do have better quality food. You go there and you have a few choices in burgers with either fries or onion rings. And, you have your drink. They keep it simple.
The people are lined up out the door there to eat there. They have people outside taking orders by hand at the drive through to make sure they can get you out quicker. The inside is generally packed. This is because people enjoy the food that much. It all makes a difference. And, from what I've heard, their employees draw a better wage than employees at the other places.
A good burger, an old school feel and a clean atmosphere makes In n Out the place to go for a fast food burger. I can't blame them for not wanting to be McDonald's. I wouldn't want to be anything like them either.
Interesting article about In n Out Burger: http://www.bloombergview.com/articles/2014-10-02/in-n-out-doesn-t-want-to-be-mcdonald-s?cmpid=yhoo
